What does media literacy mean

The ability to understand how mass media work, how they produce meanings, how they are organized, and how to use them wisely. Learn more in: Citizen Education and Technology. The process of becoming wise consumers and producers of media involves critically evaluating media using skills such as analysis, induction, deduction, and synthesis. The ability to access, analyze, evaluate, and create media. Learn more in: Social Media and Children.

Effect of media education focused on the development of skills needed to access, analyze, evaluate and create media contents. The ability to access, analyze, evaluate, and communicate via a range of mediums in both print and non-print forms including: words, images, sounds, and multi media. It is the ability to access media messages of various types visual, auditory, printed, etc.

To be able to understand and interpret media messages, as well as to access different sources of information in order to obtain accurate information. At the same time, to understand the functioning of media institutions, working conditions and their place in the social system.

Media literacy is the ability to assess and deconstruct the meaning of the messages conveyed in media. Ability to access, analyze, evaluate and produce media content on all analog and digital media , including television, movies, radio, music, media , Internet and all kinds of digital technology designed for communication.

The ability to use media properly with sufficient knowledge, skill, and moral conscience. Media literacy or in broader term media information literacy MIL sometimes referred as information and media literacy is defined as ability to access, analyze, interpret, and create media contents in the limits of right of freedom in a democratic manner. It is based on key concepts for media literacy that claim that media products are constructions of reality that are expressed in a unique, aesthetic form.

The meaning of media products is created by the audience, and that media have commercial, ideological, social, political, and value implications. The ability to access, evaluate, analyze, and communicate information in a variety of forms. Find more terms and definitions using our Dictionary Search. Media Literacy appears in:. Handbook of Research on Multidisciplinary Search inside this book for more research materials. Recommend to a Librarian Recommend to a Colleague.

Looking for research materials? Search our database for more Media Literacy downloadable research papers. Full text search our database of , titles for Media Literacy to find related research papers.

Critical Perspectives on Social Justice in S There is very little discussion of socially just a In Stock. Handbook of Research on Clinical Application In the past, individuals in the dentistry field ha Theory and Practice of Business Intelligence Business intelligence supports managers in enterpr How are musicians portrayed in media, and how does that influence how youth see them?

Law : How do media products popular with youth portray crime and the criminal justice system? How are these portrayals influenced by the values or assumptions of the media creators, by commercial considerations, or by the influence of different genres cop shows, action games, etc.

How are digital media affecting our views on issues such as intellectual property, hate speech, harassment and defamation of character? Visual and Fine Arts : How do artists use, appropriate and deconstruct media products to create new art? What rights and responsibilities do artists have towards the original media creators or owners?

However, teachers sometimes find it more difficult to create assessment and evaluation tools for media education than for other subjects. This may be because they feel they lack the technical knowledge to evaluate work in the medium in question; it may also be that since media education is all about finding the right questions to ask, rather than learning previously determined answers.

There are two important steps to creating objective, comprehensive and meaningful assessment and evaluation tools for media literacy work. The first is to use an evaluation tool such as a rubric that allows you to assess work in more than one way and that makes expectations clear to students.

The second is to frame the expectations within the rubric in terms of the key concepts of media literacy. Within each of those four areas, you can create expectations using questions based on the key concepts :. Does the student show an understanding of how the media product was created? Few media products are made by a single author. What were the different contributions of different creators to the final product?

Does the student show an understanding of this concept, and of what elements in a medium or a particular product would be relevant to it? Can the student identify the intended audience of a media product, as well as which other possible audiences might view it differently? How well does the student identify and analyze the ways that different audiences might view the media product differently?

Does the student show a knowledge and understanding of the commercial factors influencing the creation of this media product? Does the student show a knowledge and understanding of how the media product was financed and who owns it? Does the student show an understanding of this key concept? Does the student show a knowledge and understanding of how this medium communicates ideas and values? For example, what kinds of characters are present and which kinds are absent?

Who is shown in a positive light, and who is shown in a negative light? Who is shown as having control over their lives, and who is not? How well does the student analyze the significance of the conscious or unconscious, explicit or implicit messages identified in a media product? How well does the student analyze how the use of these technical elements and genre tropes influence the conscious or unconscious, explicit or implicit messages identified in media product?

How are elements such as music, costuming, and shot composition used to influence our opinion of a character in a movie? How are characters given or deprived of agency, control and power in a video game?

How well does the student apply knowledge of the key concepts and of the medium being studied? How well does the student apply knowledge of the medium of the evaluation tool?

For instance, if the student is writing an essay about a TV show, he or she would be expected to apply an understanding of how TV shows are created and how they convey meaning, both explicitly and implicitly, and also to apply their knowledge of how to write a successful essay by using an effective structure, well-developed and supported arguments, correct spelling and grammar, and so on.

Successful use of process steps such as editing, checklists and pre-evaluation assessment can be included here as well. If the product being studied and the evaluation use the same medium — a mock print ad being used to deconstruct magazine advertising, for instance — the student would still be evaluated separately on how they apply their knowledge to analyze magazine ads and how they apply their knowledge to create the mock ad.

To create a scale, start by writing what you want your students to do in Level Three and work up and down from there. This can be done in two ways:. Game design does not successfully identify any ways in which video games communicate messages about diversity. Game design demonstrates little or no analysis of how commercial pressures and medium and genre characteristics influence meaning.

Game design successfully identifies one way video games communicate messages about diversity. Game design demonstrates a beginning analysis of how commercial pressures and medium and genre characteristics influence meaning. Game design successfully identifies two ways video games communicate messages about diversity.

Game design demonstrates a developing analysis of how commercial pressures and medium and genre characteristics influence meaning. Game design successfully identifies three ways video games communicate messages about diversity. Game design demonstrates a competent analysis of how commercial pressures and medium and genre characteristics influence meaning. Game design successfully identifies four ways video games communicate messages about diversity. Game design demonstrates a confident analysis of how commercial pressures and medium and genre characteristics influence meaning.

Game design successfully uses one or fewer elements of the medium and genre studied in class. Game design successfully uses two elements of the medium and genre studied in class. Game design successfully uses three elements of the medium and genre studied in class.

Game design successfully uses four elements of the medium and genre studied in class. Game design successfully uses five or more elements of the medium and genre studied in class. A final tool that is extremely helpful in evaluating media literacy work is giving students exemplars.

Annotate the exemplar to make clear what it does right and go through it with the class when you give out the assignment. Make sure the exemplar is different in some key way from the assignment — an analysis of a different movie, for example — to avoid having students simply copy it. Canada is considered a world leader in this field. Still, the quality and practice are uneven and media education is not yet widely taught in all provinces and territories or at all levels.

Research findings support the notion that media literacy needs to start at the very early stages of learning. Although it is a mandated curriculum area, teachers at the elementary level have very few resources available to them and very little in the way of professional development to support them. Teachers and parents are eager to help their children become media wise, and they are open to new ideas, skills and strategies that will help them in this regard.

Media education initiatives vary across Canada. Skip to main content. What is Media Literacy? This section has been created to clarify what media literacy is all about, and to offer practical suggestions to help you make media education happen What is Media Education? It is especially useful with cultures upon serum media, but is applicable also to the sputum.

The gonococcus is distinguished by its failure to grow upon ordinary media. By far the most frequent exciting causes of acute otitis media are the pneumococcus and the streptococcus. The question of vernaculars as media of instruction is of national importance; neglect of the vernaculars means national suicide. No doubt this was due to the nature of the media in which he mainly worked, the masque and the song-book.

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